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Michael Gonzalez

Michael Gonzalez

Active CDO with 10+ years leading data in high-regulation sectors. Focused on the SAGE stack (Snowflake/AWS/GenAI) and the shift from passive reporting to active data engineering.
Cleveland, Ohio, USA
Give a business owner an empty catalog and watch nothing happen
fieldnotes

Give a business owner an empty catalog and watch nothing happen

I'm generally a best-practices person. I think there's wisdom in the consensus positions that the data governance community has built up over decades, and I try not to be contrarian for its own sake. But some recommendations read like they were written for an organization
10 Apr 2026 2 min read
How Apple and Jobs influenced how I run my data shop
signal

How Apple and Jobs influenced how I run my data shop

Thanks to some heavy recommendations from Macbreak Weekly, I ordered David Pogue’s Apple: The First 50 Years. I’m about a third of the way through and it’s a denser read than I was expecting. I’ve seen some speculation online that it might be too technical, but
05 Apr 2026 2 min read
Creating a generation of power users
schema

Creating a generation of power users

Let's start with a distinction that doesn’t get the right level of attention. In your organization right now, you have passive data consumers and active data consumers. Passive consumers want reports in their inbox every Monday morning, formatted in Excel with formulas, "just in case someone
03 Apr 2026 3 min read
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